Alexa Ruggiero is a New York–based videographer and photographer and the founder of YCP Studios. She began filming as a creative outlet, first drawn to nature and eventually to people — capturing honest moments and real stories.

Before stepping into full-time creative work, Alexa worked in sports medicine as an athletic trainer. That experience shaped her foundation in teamwork, strategy, professionalism, and, above all, helping others. She has always had two passions: supporting people and telling meaningful stories through visual art.

Through YCP Studios, she brings those together — helping individuals and brands feel seen by creating work that connects.

So… what’s your story?