Alexa Ruggiero is the creative director and founder of YCP Studios. She started the agency to create stories that feel meaningful and connect with people. Her experience spans both long and short-form video: from storytelling through dance to producing mini “TV-style” series for social platforms. as well as photography, where she focuses on lifestyle and people. Through her work, Alexa partners with her clients as a creative collaborator, turning ideas into intentional, story-driven visuals.